|THREESIXTEEN is the brainchild of Steven Aspinall.
"I came from a background where I was academic in the traditional sense, and was desperately trying to propel a self-acquired passion for design and digital layout (which developed organically at an early age) through a traditional education system which did not at the time acknowledge design as a sufficiently 'academic' subject... Having come up through more 'classical' humanities studies, a 'year out' in which to find myself and find my direction turned into a much longer period of discovery. Taking a variety of work, I set out to fund a self-propelled season of learning and the software tools of the trade I so desperately wanted to break into.
THREESIXTEEN, in that context, is a venture fuelled by that same passion. It's a passion that inspired a little audacity, and got me in over my head numerous times. I took on the most ambitious projects I could, ahead of time really, in order to force myself through steep learning curves - learning on the job. But it seemed that the clients I was finding and taking contracts from were loving the work and more than merely being one-job-wonders, they were coming back, and were recommending friends and colleagues to me. They put their trust, first and foremost, in what they could see and how it related to them and their needs, rather than extensive consultancies with folks who have more letters AFTER their name than IN their name. And part of the ongoing ethic at THREESIXTEEN is rooted there. It's a little bit like the old phrase 'there's more than one way to skin a rabbit'... you want to acheive the same result, but different people have different methods, styles and modes of getting there. The proof of the pudding really is in the eating. I've seen graduate work which was truly awful, and by the same token I've seen the work of a self-taught designer impress business owners with the highest aspirations. Beauty is in the eye of the client.
THREESIXTEEN has been a venture a long time in the making. It's the result of a variety of experience and involvement in various fields from book publishing to digital publishing, design to hands-on business management which gives us a pretty wide appreciation of the needs of businesses and the importance of a strong image and good visual communication, while at the same time being mindful of budgets and the constraints of various media. This has helped us work more effectively with businesses of various sizes and has allowed us to work especially well with budget-conscious smaller businesses and new start-ups. We're not what I call a 'theoretical' or 'high-art' design firm. We believe in purpose-driven design. If you're advertising spanners you want your brochure to relate to that market, not appear to be promoting a modern art gallery. If you're advertising a modern art gallery, then we will cater for that too.
At THREESIXTEEN we're satisfied that our work speaks for itself and that our approach makes sense, and we're happy that our clients think that too. We think that the best credentials for a design firm are found in the pages of their portfolio, and so we invite you to take a look and hope that you like what you see... if you do, then we're already part-way to being able to help you realise your design needs. It's easy to forget that the design graduates of today are merely learning what the design pioneers of yesterday made up for the first time and decided 'Hey! That works...'
We're an informal company. We don't have a conference room and we don't wear suits. Some of us don't even HAVE a suit. You're hiring our design skills, not our dress sense and wardrobe bill. We love operating over the internet because with all the advances in digital document technology we can use Adobe PDF's to proof all our work with our clients. This cuts out unnecessary travelling time, meetings, expenses, and allows us to work internationally without leaving our offices. This is a good working environment for us, and cost effectiveness for you. We can use this methodology to focus 100% of our attention on acheiving a quality result while keeping an eye on your budget.
Thank you for taking a look at our website, and we encourage you to check back again to follow our progress and development. We hope you like what you've seen and that you may consider us for your design needs." S.A.