EntertainmentXchange Logo
We designed the logo for entertainmentXchange, a sub-division of an existing home entertainment store, which allows customers to buy, sell and part-exchange home entertainment goods, hardware and software. We went for a modern typography with the contrasting colours breaking up the store name which represents the movie aspect of the business, and added in the bold embellishment of the 'x' as a point of visual focus which is targeted toward the game end of the store's market.